Every Way to Use an Outbound Dialer: Industry, Types & Use Cases

This article describes how to pick and use the best dialer for your industry.

10 Min
-
December 9, 2022

Introduction

Outbound dialers are automated systems that make outgoing calls to customers or leads on behalf of a company. These dialers can increase the efficiency of a call center by automating the calling process and reducing the amount of time your agents spend waiting for calls to be connected.

Outbound calls can be used for various purposes, such as customer service, sales, and appointment setting. Outbound dialers can help companies increase their reach and connect with more potential customers during this process. 

With over 69% of buyers accepting a call from new salespeople in the past 12 months, outbound calling is an effective way to connect with new leads. Outbound dialers can be used across a variety of industries, such as healthcare, education, and business-to-business (B2B) sales. This article will explore each type of outbound dialer, how they can be used, and industry use cases.

Outbound Dialers & How They Work

When it comes to the basics, there are three main types of outbound dialers: predictive, preview, and power. Predictive dialers are best suited for companies that make a high volume of calls, but are less concerned with a quality customer experience. Power and preview dialers are best for companies with a mid to high range volume of calls and need a higher conversion rate. 

Outbound dialers automatically place calls to a list of leads or customers. This process can be customized based on company needs, like the number of calls made per hour and times when calls should be made. 

A dialer improves a call center's efficiency by reducing the time agents spend waiting for calls to be connected. It can also help to ensure that calls are made when leads or customers are more likely to be available. One of the most significant benefits of outbound dialers is integration, particularly with CRM. With this customer information, dialers enable a more strategic approach to outbound calling. Contact centers can now target specific segments, play to client preferences, and offer more customized client recommendations as a result of this integrated dialer on the agent desktop.

With AutoReach, you can go further by switching between power, preview, or blended dialing modes that are appropriate for your procedures, utilizing enhanced list management, and scheduling callbacks and follow-ups.

AutoReach makes it easy to upload a list of potential customers and set up a call schedule so you can reach them at the most opportune times, creating an effective way to increase your company's reach and connect with more potential customers.

What Industries Use Outbound Dialers?

The overall predictive dialer software market reached USD 1.03 billion in 2020 and is expected to grow at a compound annual rate of 37% from 2021, onward. Dialers provide an efficient way for companies across industries to connect with leads, customers, and clients; however, some industries can utilize outbound dialers to increase sales more effectively than others.

Outbound dialers can be used in a variety of industries, including but not limited to: healthcare, education, telemarketing, customer service, and B2B sales. No matter the industry, outbound dialers can help companies increase their efficiency and connect with more potential customers.

While outbound dialers can be integrated into many industries, some can benefit more from their use. A few of the industries that can see the greatest advantages from outbound dialers include:

Healthcare 

In the healthcare industry, outbound dialers can be used for various purposes, such as appointment reminders, follow-ups, and patient satisfaction surveys. Appointment reminders are the most common use case for outbound dialers in healthcare. We’ve all forgotten an appointment or two without these helpful reminders!

The healthcare industry is moving towards a value-based care model, which means that providers are reimbursed based on the quality of care they provide. To receive reimbursement, providers must demonstrate that they provide high-quality care and meet patient satisfaction goals.

Outbound dialers can help providers increase patient satisfaction scores by making it easier for patients to schedule appointments and receive reminders. Appointment reminders can help decrease the number of no-shows.

Outbound call centers 

Outbound call centers often use auto-dialers to make calls to customers on behalf of the company. These calls can be for sales, customer service, or surveys. 

Outbound call centers can use outbound dialers to increase the number of calls agents make, leading to increased sales and customer satisfaction. In addition, outbound call centers can use outbound dialers to reach more potential customers, which can lead to increased leads and opportunities for conversion for your business.

Learn more how AutoReach works with outbound call centers.

B2B Sales 

Outbound dialers can be used in B2B sales to connect with potential customers and set up appointments. Lead lists can be imported into the dialer, and calls can be made to customers who have expressed interest in the product or service. 

B2B sales teams can also use outbound dialers to follow up with customers after purchasing. This can help to ensure customer satisfaction and build relationships for repeat business. Increasing the number of contact points with your customers will help build trust and long term relationships.

Telemarketing and Customer Service 

Telemarketing and customer service are two industries that can greatly benefit from using outbound dialers. Dialers can be used to make sales calls or to follow up with customers after a purchase. Additionally, they can be used to conduct customer satisfaction surveys or to provide support for existing customers. This is an easier way to have that two dialogue with the customer and build on their feedback for better results in the future.

Telemarketing presents unique challenges, such as the need to comply with regulations, that can be addressed using an outbound dialer. For example, some outbound dialers come with a “Do Not Call” list scrubbing feature that can help telemarketers comply with regulations.

Education

Schools can use outbound dialers to contact parents about their child’s progress or to remind them about upcoming events. It can also be used to conduct surveys about satisfaction with the school. Education institutions can also use outbound dialers to contact alumni for donations or to update them on the latest news.

In higher education, admissions offices often use outbound dialers to contact potential students. They can also be used by financial aid offices to remind students about deadlines or to update them on their status.

Travel and Hospitality 

The travel and hospitality industry can use outbound dialers for various purposes, such as making reservations, booking hotel rooms, or providing customer support. Additionally, outbound dialers can upsell customers on additional services or products. 

The travel industry can also use outbound dialers to conduct customer satisfaction surveys or to follow up with customers after their stay. This can help to ensure that your customers are satisfied with the service they receive and that they will return in the future.

Other Industries

Some unique uses for outbound dialers include political campaigning, debt collection, and lead generation. No matter what industry you’re in, there’s a good chance that an outbound dialer can help to improve your operations

Outbound Dialer Benefits & Use Cases

The biggest advantages dialers can provide in these, and other industries are increased efficiency and the ability to run multiple campaigns simultaneously. Other benefits include:

  • Decreased idle time for agents: Outbound dialers automate placing and connecting calls, so agents aren’t left waiting for calls to come in.
  • Increased number of connected calls: Outbound dialers make it possible to place more calls in a day than manual calling, leading to more opportunities to connect with potential customers.
  • Improved customer satisfaction: Dialers can help to ensure that calls are made when customers are more likely to be available, leading to better customer service.
  • Greater flexibility: Dialers can customize call schedules and settings based on the company's needs. This allows companies to make calls at times that work best for them and their customers
  • Real-time monitoring and reporting: Outbound dialers allow managers to monitor agent performance in real-time and generate reports on call activity. This helps to ensure that agents are meeting goals and provides valuable data that can be used to improve call center operations.
  • Improved lead conversion ratio: Features of dialers make it possible to reach more potential customers, leading to increased opportunities for lead conversion.

When it comes to practical uses for outbound dialers, the sky's the limit. Here are some of the most popular use cases for outbound dialers:

Appointment Setting Dialer 

Appointment setting can be such a tedious task for any business, and a pain for employees more often than not. Getting your customers to set an appointment in person or manually over the phone can eat up valuable time for your company and its employees, not to mention the time it takes to leave messages and wait for a callback that may or may not come.  

Set appointments more efficiently with an outbound dialer designed for appointment setting. These dialers come with features like auto-dialing and call recording, which can help to improve the efficiency of your appointment setting process. Additionally, they offer real-time reporting so you can track your progress and ensure that your appointments are being set according to your schedule.

Automotive Dialer 

When it comes to the car buying experience, your customers should feel like they are your top priority. You can show them that you care about their business by using an automotive outbound dialer to stay in touch. 

According to research by Cox Automotive, phone conversations account for 26% of automobile dealers' first contact with customers. With the help of outbound dialers, you can connect with buyers that visit your dealership and with customers who make connections, or even purchase from you.

Call Center Dialer 

Call centers can be hectic places. Whether it's for collections, customer service, or sales, the call center is often where the rubber meets the road for businesses. And with the high volume of calls that come in and out of a call center on a daily basis, it can be difficult to manage everything without the help of an outbound dialer.

Connect with customers faster with a call center outbound dialer. As mentioned before, these dialers come with features like auto-dialing, call recording, and real-time reporting, which can help you to improve your call center operations. Additionally, they offer the ability to scale your operations so you can keep up with customer demand.

Collections Dialer 

Collection calls aren't always the most pleasant, but they are a necessary part of doing business. And with the help of an outbound collections dialer, you can make the process more efficient and less time-consuming, especially for your customers, who, more often than not, may be caught off guard by a collection call. 

Collections dialers allow you to automate the process of making collection calls. Debt collectors can use these dialers to place multiple calls per hour, which can help increase the number of collected payments. They also offer features like call recording and real-time reporting, which can help you improve your collections process.

Financial Dialer 

Financing a car, home,  or other large purchase can be a daunting task for customers. It's often a lengthy process that requires multiple phone calls and follow-ups. But with the help of an outbound financial dialer, you can make the process more efficient for both your customers and your business. 

Financial institutions use outbound dialers to contact customers about various topics, such as account balances, loan payments, and fraud prevention. Call more prospects for loans and deposits with a financial outbound dialer that comes with features like auto-dialing and call recording. 

Fundraising Dialer

Fundraising can be an exciting undertaking, but it can also be a lot of work. You may be organizing a fundraiser or just participating as a volunteer, but there's no doubt that the process can be time-consuming without the help of some form of automation.

When it comes to fundraising, time is of the essence. That’s why a fundraising outbound dialer can be such a valuable tool. Dialers can help you raise more money for your charity or organization by making it possible to contact more potential donors in a day. 

Insurance Dialer 

When it comes to insurance calls, potential customers may already have a policy, not know the benefits of switching, or may not be interested in purchasing one. With the help of an outbound insurance dialer, you can make the process more efficient and to the point, especially for existing customers.

Insurance agencies use outbound dialers to contact customers about topics such as policy renewals, new coverage options, and claims information. Call more prospects and sell more policies with an outbound dialer. You may also see benefits like increased close rates and higher customer satisfaction.

Mortgage Dialer 

With the housing market always in flux, it can be difficult to keep up with the latest changes, especially when you're trying to secure a larger customer base. Real estate agencies and mortgage brokers use outbound mortgage dialers to contact potential customers and keep them updated on the latest changes in the market.

Whether you're in real estate or the mortgage industry, an outbound dialer can help you to increase sales and close more deals. These dialers allow you to sell more loans and refinance products by making it possible to contact more prospects in a day. 

Phone Banking Dialer

Phone banking can be a necessary part of a customer's interaction with their bank, especially with so many institutions removing physical bank locations. The sheer number of customers can make it difficult for bank representatives to handle all of the calls in a timely manner.

With an outbound phone banking dialer, you can automate the process and make it more efficient.  Financial institutions use outbound dialers to contact customers about account balances, loan payments, and fraud prevention. A dialer will help you connect with customers faster and improve your phone banking operations.

Political Dialer 

Volunteers and staff members working on a political campaign often have to make a large number of phone calls to potential voters. This can be a time-consuming process, especially when you're trying to reach as many people as possible.

For political campaigns, every vote counts, and that’s why a political outbound dialer can be such a valuable tool. With a dialer, you can contact more potential voters in a day and increase your chances of conversion.

Recruiting Dialer 

Recruiters come in all forms, from military to corporate America. They all have one thing in common: the need to contact a large number of people in a short amount of time. This can be a difficult task without the help of an outbound recruiting dialer.

Recruiters use outbound dialers to contact potential candidates about job openings. With a dialer, you can make more calls in a day and connect with more candidates. Examples of recruiters that can benefit from a dialer include staffing agencies,  executive search firms, and in-house recruiters. 

Solar Dialer 

Solar energy makes up a large part of the renewable energy industry, and it's only going to become more popular in the coming years. With people across the country expressing an interest in switching to solar power, solar companies have a huge customer base just waiting to be contacted.

Solar companies use outbound dialers to contact potential customers about solar products and services. With a dialer, you can make more calls in a day and connect with more prospects or Connect with decision-makers and set more meetings.

Telemarketing Dialer 

Telemarketers are notorious for making a large number of calls, and often to people who are not interested in what they're selling. This can be a time-consuming and frustrating process, but it's necessary if you want to reach a large market of potential customers.

A telemarketing outbound dialer is a tool that helps you to make more calls in a day and connect with more customers. You can connect with the right people at the right time with features that automate the calling process. Additionally, you can improve your customer relationships with features like call recording and callback scheduling.

Small Business Dialer 

A poll of small business owners found that 31% identify driving sales as their top goal; Outbound dialers provide just that. Small businesses use outbound dialers for a variety of purposes, such as sales, customer service, and collections. 

You can not only generate more leads through outbound calling with a dialer, but you have more probability of turning those leads into customers.

Conclusion

Outbound dialers are a powerful tool that can help you to improve your business operations. There are multiple outbound dialers, each compatible with a specific industry or use case. To choose the right outbound dialer for your business, consider your needs and objectives. Then, select a dialer with the features and functionality you need to achieve your goals.

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